What is your idea of a beer commercial? We know.
That's what makes Heritage, so interesting and different. The juxtaposition of the poetic spoken-words and visuals are unexpected, and powerful in their own ways.
Created entirely from footage during Leinenkugel's commercials Sasha directed, the story is a example of the flexibility of storytelling through sound and editing.
The piece, developed to evoke emotions of nostalgia and pride, and displays just how brands position their products differently in film to reach new audiences.