Great things start from small beginnings, and some begin as fortuitous ‘accidents.’ In 2005, Don McPherson, who has a Ph.D. in Glass Science, discovered that the glasses he had designed for surgeons also did something extraordinary – they allowed color blind people to see color. Defying all odds and the industry’s doubt that anything could be done, McPherson and collaborator Andy Schmeder founded Enchroma, an eyewear company with a mission to change the way the world sees color. By unbelieving the impossible, he has helped people unbelieve their current view on the world and truly see what can be.
Created by filmmakers Sasha Levinson, Alexandre Lefebvre and Karmen Dann, “Unbelievers” profile individuals who embody Bai’s mission to challenge the status quo and innovate with passion and purpose.
The films are part of the brand’s ‘Unbelieve’ campaign, which highlights the origins of Bai and celebrates those who strive to better themselves and their communities by moving beyond the boundaries of the ordinary.
“Extraordinary people who do extraordinary things have the special ability to approach life with a different perspective.” said Le Film Shop director, Alexandre Lefebvre. Through our partnership with Tribeca Studios and Bai, we are proud to highlight Unbelievers such as the founders of Enchroma who have favored the possible over the impossible and impacted the lives of others by blazing their own trails.